I'm Natasha Anwar, a multidisciplinary, research-focused Product Designer with 3+ years of hands-on experience in digital products. I ha've designed for 7 industry sectors creating digital solutions that convert.
During my experience I have designed an AI chatbot for a virtual hiring fair with my team, created an engaging newsletter conversion strategy, designed a component-based website design system, lead hiring + mentorship for junior designerand created automations for small virtual teams.
Outside of work, I engage myself in social projects I strongly believe in, and try out new recipes in my kitchen.
To learn more about my credentials, check out my resume:
I have been using these tools to streamline my creative process. I am always eager to learn new techniques, approaches, and strategies to improve my skills.
The central aspect of my UX process is identifying the correct problem to address. Throughout my research and prototyping, I prioritize a user-centered approach and employ iterative sprints. Collaborating with others, be it through workshops or hands-on work, helps me determine the most appropriate principles for each project. I am also capable of adjusting my UX process to accommodate the specific needs of each project. Hover over each card to read more.
Understanding why something needs to be built justifies the need to allocate the resources needed to build it.
Synthesising research findings to state the problem statement highlighting the highest value problems to solve.
Timelines and prioritisation to set shared expectations and speed up the process of creation.
Focusing on highest value problems that align the business and the user for faster conversion.