I'm Natasha Anwar, a multidisciplinary, research-focused Product Designer with 3+ years of hands-on experience in digital products. I ha've designed for 7 industry sectors creating digital solutions that convert.

During my experience I have designed an AI chatbot for a virtual hiring fair with my team, created an engaging newsletter conversion strategy, designed a component-based website design system, lead hiring + mentorship for junior designerand created automations for small virtual teams.

Outside of work, I engage myself in social projects I strongly believe in, and try out new recipes in my kitchen.

To learn more about my credentials, check out my resume:

download resume

Past Clients

Alberta Surgical group

academica

park holdings

alyson stoner

revera living

movement genius

devant

higgzfield

Core Skills

UX
Research

User Interviews
Market Research
Design Goals
Analysis + Synthesis

UX 
Design

Personas
Wireframe
Prototype
Usability Testing

UI 
Design

Layout
Visual Interface
Design System
Responsive Design

Product
Management

Competitive Analysis
Product Roadmap
Product Prioritization
Customer Feedback

Toolbox

I have been using these tools to streamline my creative process. I am always eager to learn new techniques, approaches, and strategies to improve my skills.

UX Process

The central aspect of my UX process is identifying the correct problem to address. Throughout my research and prototyping, I prioritize a user-centered approach and employ iterative sprints. Collaborating with others, be it through workshops or hands-on work, helps me determine the most appropriate principles for each project. I am also capable of adjusting my UX process to accommodate the specific needs of each project. Hover over each card to read more.

Start
with Why

Finding the problem

Understanding why something needs to be built justifies the need to allocate the resources needed to build it.

simplify
the what

Framing the problem

Synthesising research findings to state the problem statement highlighting the highest value problems to solve.

prioritize
for when

Planning the solution

Timelines and prioritisation to set shared expectations and speed up the process of creation.

pitch
the how

Designing the solution

Focusing on highest value problems that align the business and the user for faster conversion.

on your signal

So, how can I help?

get in touch