Hi! I'm Natasha,

I'm obsessed with your product experience.

I'm Natasha
& I'm obsessed with your product experience.

I'm Natasha
& I'm obsessed with your product experience.

✨

Connect to Content

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Here's how I got here ↓

✨

Connect to Content

Add layers or components to infinitely loop on your page.

Here's how I got here

Here's how I got here

Here's how I got here

↓

↓

↓

and storyteller

designer

obsessed with your product experience

↓

↓

digging

for insights into the
heart of the problem,

tinkering with ideas
while looking from

all sides…

…for solutions that

bridge

the

gap

between your business
and your customer.

Here are a few of my

design

collaborations

↓

↓

Diverse background 🖇️

For 8 years, my education in medical sciences shaped my thinking in labs. It taught me to see life as a hypothesis and everything as data.

During my Bachelors, I explored Business Management, and Psychology while pursuing a Biology major in genetics, and microbiology.

Primary fuel — curiosity 🔋

Throughout undergraduate, my underlying interest was in understanding the interrelationships between human biology, psychology, and economics in larger societal structures.


(Image created in DALL-E 3)

Managing Wealth 💸

I started my career in Wealth, exploring financial markets through Private Investment Advice.

Working alongside advisors who ran their own businesses and crafted client solutions inspired me to engage in problem-solving, specifically in a digital context.

UX was a calling 📲

In 2018, on a trip in San Francisco I learned about "UX Design". And it changed my life.

Through diving deeper into design as a field, I've discovered my passion for project management, team building, streamlining processes, communicating with stakeholders and so many things I enjoy.

Linear is a lie ➰

With over 4 years of experience working at startups, agencies, and as an independent freelancer, I know the truth about shipping products.

The UX process is far from linear and nothing short of a good, fun, chaotic time with a lot of love, and attention to detail.


(Image created in DALL-E 3)

Thanks so much for stopping by!

Art & Science

Award-winning digital marketing agency
focused on elevating brand experiences

At Art & Science, I had the pleasure of working on multiple projects in collaboration with a highly skilled team of visual designers, developers, PMs and data analysts. Together, we were able to take projects from concept to reality faster than you can spell supacalafragalisticespialadocious. The showcased project is a rebrand and website re-design for Revera, a Canadian retirement home company.

50+ designs

made with attention to detail

70 cups

of caffeine for adrenaline boosts

4 projects

per quarter for momentum

Art & Science

Award-winning digital marketing agency
focused on elevating brand experiences

At Art & Science, I had the pleasure of working on multiple projects in collaboration with a highly skilled team of visual designers, developers, PMs and data analysts. Together, we were able to take projects from concept to reality faster than you can spell supacalafragalisticespialadocious.

The showcased project is a rebrand and website re-design for Revera, a Canadian retirement home company.

50+ designs

made with attention to detail

70 cups

of caffeine for adrenaline boosts

4 projects

per quarter for momentum

Art & Science

Award-winning digital marketing agency focused on elevating brand experiences

At Art & Science, I had the pleasure of working on multiple projects in collaboration with a highly skilled team of visual designers, developers, PMs and data analysts.

The showcased project is a rebrand and website re-design for Revera, a Canadian retirement home company.

50+ designs

made with attention to detail

70 cups

of caffeine for adrenaline boosts

4 projects

per quarter for momentum

Art & Science

Award-winning digital marketing agency
focused on elevating brand experiences

At Art & Science, I had the pleasure of working on multiple projects in collaboration with a highly skilled team of visual designers, developers, PMs and data analysts. Together, we were able to take projects from concept to reality faster than you can spell supacalafragalisticespialadocious. The showcased project is a rebrand and website re-design for Revera, a Canadian retirement home company.

50+ designs

made with attention to detail

70 cups

of caffeine for adrenaline boosts

4 projects

per quarter for momentum

Alyson Stoner

Actor turned co-founder to support
mental health for Gen-z students

I crafted a rebrand for actress and dancer, Alyson Stoner, while leveraging a 2M+ digital fan base. I re-designed the website, created a membership portal with relevant offers, and added a smoother sales experience. I also illustrated Alyson's first e-book cover. My work for Alyson's rebrand contributed to 200,000 new followers on Instagram and 14% increase in overall sales revenue.

200k+ followers

on Instagram in the first 3 months

14% increase

in overall sales revenue

2M+ fans

engaged with the new digital rebrand

Alyson Stoner

Actor turned co-founder to support
mental health for Gen-z students

I crafted a rebrand for actress and dancer, Alyson Stoner, while leveraging a 2M+ digital fan base. I re-designed the website, created a membership portal with relevant offers, and added a smoother sales experience. I also illustrated Alyson's first e-book cover.

My work for Alyson's rebrand contributed to 200,000 new followers on Instagram and 14% increase in overall sales revenue.

200k+ followers

on Instagram in the first 3 months

14% increase

in overall sales revenue

2M+ fans

engaged with the new digital rebrand

Alyson Stoner

Actor turned co-founder to support
mental health for Gen-z

I crafted a rebrand for actress and dancer, Alyson Stoner, while leveraging a 2M+ digital fan base. I re-designed the website, created a membership portal with relevant offers, and added a smoother sales experience. I also made the illustration for Alyson's book cover.

200k+ followers

on Instagram in the first 3 months

14% increase

in overall sales revenue

2M+ fans

engaged with the new digital rebrand

Alyson Stoner

Actor turned co-founder to support
mental health for Gen-z students

I crafted a rebrand for actress and dancer, Alyson Stoner, while leveraging a 2M+ digital fan base. I re-designed the website, created a membership portal with relevant offers, and added a smoother sales experience. I also illustrated Alyson's first e-book cover. My work for Alyson's rebrand contributed to 200,000 new followers on Instagram and 14% increase in overall sales revenue.

200k+ followers

on Instagram in the first 3 months

14% increase

in overall sales revenue

2M+ fans

engaged with the new digital rebrand

Higgzfield

Bringing illustrated books for
highly sensitive children to market

I discovered Higgzfield's niche through research initiatives, designed the website, created digital content to educate, engage, and build a digital community of caretakers and educators raising Highly Sensitive Children. The books are currently available to purchase on Amazon.

3 books

designed with attention to detail

40+ posts

to build community on Instagram

3 published books

available for purchase on Amazon

20 hours

of research and digital strategy

Higgzfield

Bringing illustrated books for
highly sensitive children to market

I discovered Higgzfield's niche through research initiatives, designed the website, created digital content to educate, engage, and build a digital community of caretakers and educators raising Highly Sensitive Children.

The books are currently available to purchase on Amazon.

3 books

designed with attention to detail

40+ posts

to build community on Instagram

3 published books

available for purchase on Amazon

20 hours

of research and digital strategy

Higgzfield

Bringing illustrated books for
highly sensitive children to market

I discovered Higgzfield's niche through research initiatives, designed the website, ideated and designed social media content to educate, engage, and build a digital community of caretakers and educators raising Highly Sensitive Children.

3 books

designed with attention to detail

40+ posts

to build community on Instagram

3 published books

available for purchase on Amazon

20 hours

of research and digital strategy

Higgzfield

Bringing illustrated books for
highly sensitive children to market

I discovered Higgzfield's niche through research initiatives, designed the website, created digital content to educate, engage, and build a digital community of caretakers and educators raising Highly Sensitive Children. The books are currently available to purchase on Amazon.

3 books

designed with attention to detail

40+ posts

to build community on Instagram

3 published books

available for purchase on Amazon

20 hours

of research and digital strategy

  • Interactions may contain trace amounts of existentialism
  • ⚠️
  • Interactions may contain trace amounts of existentialism
  • ⚠️
  • Interactions may contain trace amounts of existentialism
  • ⚠️
  • Interactions may contain trace amounts of existentialism
  • ⚠️
  • Interactions may contain trace amounts of existentialism
  • ⚠️
  • Interactions may contain trace amounts of existentialism
  • ⚠️

natasha
anwar ✶

Diverse background 🖇️

For 8 years, my education in medical sciences shaped my thinking in labs. It taught me to see life as a hypothesis and everything as data.

During my Bachelors, I explored Business Management, and Psychology while pursuing a Biology major in genetics, and microbiology.

Primary fuel — curiosity 🔋

Throughout undergraduate, my underlying interest was in understanding the interrelationships between human biology, psychology, and economics in larger societal structures.


(Image created in DALL-E 3)

Managing Wealth 💸

I started my career in Wealth, exploring financial markets through Private Investment Advice.

Working alongside advisors who ran their own businesses and crafted client solutions inspired me to engage in problem-solving, specifically in a digital context.

UX was a calling 📲

In 2018, on a trip in San Francisco I learned about "UX Design". And it changed my life.

Through diving deeper into design as a field, I've discovered my passion for project management, team building, streamlining processes, communicating with stakeholders and so many things I enjoy.

Linear is a lie ➰

With over 4 years of experience working at startups, agencies, and as an independent freelancer, I know the truth about shipping products.

The UX process is far from linear and nothing short of a good, fun, chaotic time with a lot of love, and attention to detail.


(Image created in DALL-E 3)

Thanks so much for stopping by!